Platform training.
Start learning how to plan, build, execute, optimize and analyze campaigns in DV360.
What do we cover and who should attend?
Our agenda combines theory with in-depth platform examples to maximize your understanding of the platform’s capabilities for branding or performance objectives.
Formerly known as DoubleClick Bid Manager, Display & Video 360 (DV360) has been upgraded and rebranded to form part of the Google Marketing Platform as a Demand Side Platform that can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.
Upgrade your end to end programmatic campaigns across all channels leveraging this unified DSP solution. As experts, we will help you make use of the full capabilities of the platform.
What do you expect to learn in the session?
Our expert trainers will equip the attendants with full knowledge of the below topics in a private or classroom setting. Across the different sessions, practical examples will be used and live campaigns set up based on a programmatic campaign brief of the attendants’ choice.
Interactive training agenda for DV360
Training sessions can be customized based on the level of the attendants and dive deeper into certain topics where required.
- 01
Session 1
Introduction to Partner, DV360 hierarchy. Types of advertisers and creating pixels, audiences and 3rd party including marketplace.
- 02
Session 2
Introduction to campaign setup, line items, insertion orders and creative assignment. Setting up budget and pacing.
- 03
Session 3
Bid strategies explained, optimization, bid multipliers and overall optimization options. Introduction to reporting such as IAR, Floodlight, Reach etc.
- 04
Optional
Programmatic Basics. Buying 101.
Partners, advertisers and audiences
- 01
Partners in Display & Video 360
- Types of partners
- DV360 hierarchy
- Marketplace
- 02
Advertisers in Display & Video 360
- Types of advertiser
- Advertiser resources
- Brand safety and verification
- 03
Audiences
- How to create pixels in an advertiser
- How to create first-party audiences
- How to create the combined audiences
- Google In-market and Affinity audiences
- 3rd Party audiences and PMPs
- Custom intent and Custom affinity audiences
Setup, budget and pacing
- 01
Campaign setup
- How to create insertion orders
- Types of insertion orders
- How to create line items
- Types of line items
- Types of creatives
- Creative assignment
- Uploading and trafficking of creatives
- Introduction to structured data file (SDF)
- Blacklisting channels and keywords
- 02
Budget
- How to set IO budgets
- How to set line item budgets
- Auto budget allocation
- 03
Pricing types explained
- Flight ahead
- Flight even
- Flight ASAP
- Daily even
- Daily ASAP
Optimization and reporting
- 01
Campaign optimization
- Bid strategies: CPC, CPA, vCPM
- Optimization goal: frequency capping
- Optimization goal: Apps and URLs
- Optimization goal: device, day parting, exchange, viewability
- Optimization goal: geo, browser, language
- How to use bid multipliers
- Creative based optimization
- 02
Reporting
- General reports
- Inventory availability report
- Audience performance reports
- Audience composition report
- Floodlight report
- Reach report
- Trueview report
- Log level data
Programmatic basics + buying 101
- 01
Platform and features
- Demand Side Platforms
- Real-time bidding and ad exchanges
- Ad-Servers and Dynamic Creative
- Data management platforms and customer data platforms
- 02
Overview of programmatic buying
- Understanding programmatic buying
- How does it work?
- Different types of buying
- Programmatic vs. traditional buying
- Google Ads vs. Display and Video 360: Basics
Training across EMEA and Asia Pacific
Our platform classroom training is available across Europe, the Middle East and Asia Pacific, with the majority of our trainers being bi-lingual conversing in English and local language where required.
Book your session
