Google Marketing Platform.
Not making full use of the platform? Or still trying to figure out the true benefits? Bidmath delivers the people and expertise to manage, train, consult and analyze all aspects of the Google Marketing Platform stack for brands and agencies, so you can make better use of features such as integrations, targeting, data activation and dive deeper than before.
The Google Marketing Platform products we work with
Display & Video 360
Upgrade your end to end programmatic campaigns across all channels leveraging this unified DSP solution. As experts, we will help you make use of the full capabilities of the platform.
Search Ads 360
Scale your search and shopping campaigns efficiently leveraging smart bidding powered by machine learning technology.
Google Analytics
Embrace advanced analytics and transform data points into actionable insights and shift away from sampling data. Understand the wider picture and the true customer journey with our implementation and training solutions.
Optimize 360
Test and experiment conversion rate optimization through simplified A/B and multivariate tests. Run tests on customer behavior when combined with Analytics 360 and test your hypothesis faster than ever before.
Data Studio
Transform raw excel sheets and integrations to visually appealing data storytelling. Bring together a plethora of data sources into a single place for visualization which is easily shareable through a simple link. Zero coding is required.
Campaign Manager
The single source of truth for all campaigns through unified tracking, measurement and creative storage. When using DV360 and SA360 it is an essential part of the stack for tracking functionalities.
Google Tag Manager
Manage all of your tags securely for site tracking, conversions, and third party pixels in one place without any coding experience. Configuration, deployment and management solutions are available by our inhouse team.
What solutions can Bidmath offer?
- 01
Managed service
This is an end to end management of the chosen platform where we agree on the objectives and the scope, leveraging our Google Marketing Platform consultants.
- Full management and execution of the platform based on business objectives.
- Programmatic media planning response based on campaign brief.
- Utilisation of advanced features and comprehensive testing.
- KPI framework developed to demonstrate the ROI for clients.
- 02
Self service
We offer a self service only model where the company is given access to the DV360 platform. The client has full use of all platform functionality and can opt for an optimization support layer that is offered by Bidmath.
Aimed at those who understand the platform and how to use it, we can offer fast access so you can set up, optimize and run the different features for yourself and our support layer is open and accessible at any time. Suitable for clients who want to leverage these platforms for a set period of time or long term.
- 03
Training
Start learning how to use the full functionalities of each platform through bespoke training. Our agenda combines theory with in-depth platform examples to maximize your understanding of the platform’s capabilities and build lasting knowledge. Set in a classroom setting for any number of participants.
- 04
Manual audit
The audit includes a comprehensive review of your activity from square one, to see if there’s any room to improve set up and if there are features that could be taking advantage of from optimization to measurement.
- 05
In-housing
For brands who wish to switch their programmatic model from managed to in-house, we support technology setup, audit, and training over a set period. Our framework for in-housing encompasses four stages:
- Assessment.
- Implementation.
- Transition.
- Consulting support.