Media activation
Media activation
Leveraging our unique qPMP approach combined with the longstanding hub and spoke model that Bidmath has refined like clockwork from planning to activation, our deep expertise in digital media buying and management offers a renowned focus on optimization.
Globally and locally partnered with global publishers across channels such as display, OTT video, mobile and native.
Machine learning
Custom algorithms
Our proprietary algorithms leverage brand’s log level data to identify the most valuable consumers and predict the value of new visitors using machine learning.
Reducing time spent on manual optimization and continuous learning allows us to drive outstanding performance for brands who want to embrace machine learning.
Audience strategy
Data driven audience planning
The Bidmath hub model combines audience strategy and planning, media activation and data science experts all working in unison. Our unique approach to digital media buying across programmatic, social, display, video and audio has proven to surpass global brand benchmarks year after year.
We continue to construct and leverage tools to automate planning further such as more effective reach planners, omnichannel optimisation tools and planning methodologies.
Predictive AI
Surpassing benchmarks with AI
Bidmath has led the way in terms of predictive outcome based models for global brands seeking to leverage automation and predictive analytics within traditional programmatic advertising.
Our multiple award winning AI solution allows us to reinvest efficiencies through custom algorithms working with a multitude of different KPIs for brands in each vertical. Linked to the ethos of our transparent approach is the focus on technology agnostic solutions.